Dyer Group

The new logo for Dyer Group (formerly Dyer Insurance Group) is an abstract pictorial mark depicting light, representative of vision, guidance, and preparation for the future. Additionally, the imagery of light, mimicking the beam of a lighthouse, communicates optimism, life, goodness, and hope. The simple, geometric shapes are brought together to provide a visual play on words to the name "Dyer Group" and to represent the facets of its business. The repeated, rotated shapes communicate trust, progress, and movement while its square base communicates strength, stability, dependability, and experience. Ultimately, this concept is established, trustworthy, and guiding.