Edith Stein Foundation

A logo for a charity. http://www.edithsteinfoundation.org/

Logo and branding for a non-profit that promotes alternatives to contraception through research, education, and awareness. Their mission is "Promoting the dignity of women by fostering a non-contraceptive culture in the spirit of philosopher feminist Edith Stein". The brief called for a decidedly strong and feminine voice. The audience is primarily young and forward thinking. There is also a secondary audience of donors, clergy, and volunteers. The solutions needed to reflect the formality of an institution, while maintaining relevance to the audience as a personal call to action. It was also important to avoid alienating detractors with an overtly religious tone, but rather engage people in a conversation and participate in the discussions of feminism, ethics, health, and family planning. There was an emphasis on using social media, blogs, and an online presence to reach these audiences. Edith Stein was such an iconic figure upon which to build the brand, and her philosophy, writing, and image were all inspirations.