Lifeboats

The word 'Lifeboats' made using Saviour Slab - A typeface that celebrates the RNLI.
Working on the D&AD new blood brief was both challenging and exciting. In response to this years Monotype brief, we decided to choose the RNLI as a community that should be celebrated through a typography lead campaign. Through research, we discovered that the RNLI community are dynamic, bounded and anchored. We took these values and wielded them into a custom typeface that we believe reflects them as a community. Hope you enjoy.

Project in collaboration with Connor Jones, Thejus Kayanadath and Nathan Dorney