American neoconservative brand with rattlesnake

Logo design specifically for American neoconservatives. The name "Sam's Battalion" is an almost on the nose reference to the 2nd Amendment. The rattlesnake is the focal point of the logo design as it is a neoconservative icon.

If you are interested in the full context of the project (including a product design), you can check out: https://www.behance.net/gallery/47555339/Package-design