Beyond the Standard
Beyond the Standard is an independent travel design firm. Their personalised journeys and unique experiences in which you can participate had revolutionized Hungarian and also European holiday-habits. The website and identity of the firm was called to life by Branditorial.
During designing our goal was to make an identity that indicates right from the begining how customized the trips can be. So for every one of the twenty countries where Beyond The Standard is available there is a peculiar subpage on the website. Visitors can read several articles about the trips, for example about a Moroccan surf paradise & other educational content with elements of data-visualization & interactive, responsive graphic design. It was challenging task to create the participating countries’ different attributes while still staying comprehensible.