INLOVE cosmetics

INLOVE Cosmetics is a mobile responsive eCommerce website that sells cosmetics and empowers healthy lifestyles with one mission: LOVE. Delivering an approachable, yet sophisticated user experience across multiple devices allows for easy shopping and engagement opportunities through blog posts, newsletters, social media, and simple account management. This resulted in an increased customer conversion rate and customer loyalty.

I started the process by defining the project strategy and scope of a clean, sophisticated store for people of all colors. I then sketched mockups of the website. Once the designs were approved, wireframes and high-fidelity mockups were developed in Sketch and InVision to showcase the content. In the final phase of the project, I shot and edited the product photography and implemented the final design in WordPress.