Empathize with users

Empathize: To understand the user's pain points so that we could create a solution, this is something all of us do as designers irrespective of which field we're in.
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We finally wrote our own book that explains how and why we should implement design principles in an organization for it to become successful. There are 7 Principles and this one is the first.
If you're interested in reading the ebook- here's the link. Hope you like it- https://amzn.to/2HNf6Xk