Keili Fotobutiik Identity Logotype

A lovely and talented photographer Keili created her own shop that needed a logo and this is what I made for her. Her shop is for buying photo frames and prints in addition to renting a photography service.
The inspiration of the stripes came from a camera lens that is used for zooming. I combined that with the idea of why people get photos made and framed - for retaining their memories. Thats why the line is also fading - our memories fade, but photos help us to remember all the good times we had. I combined that with a lovely low x-height typography that went hand-in-hand with the typeface and got this lovely piece of an identity.

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