Hubb Fitness Branding ID

Here’s a look at an abstract mark for that I created for Hubb Fitness.
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The goal was to create a mark that embodied the feelings of a fitness and training brand, while being unique and catered to the Hubb Fitness brand.
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This mark is constructed using a combination of the letter “H” and a dumbbell weight to incorporate a double meaning and create visual interest.
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Playing with the balance of contrast and negative space, allowed the mark to appear bold and easily identifiable.
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The simplicity of this logo mark allows it to function in a variety of applications from printed to digital media, from large too small sizes.
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Three of the key words that were used in the creative process to associate with the brand are Confidence, Loyalty & Integrity.
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The main brand color that was chosen was a deep indigo. This color system was appropriate and worked well among the other tested colors to convey the feelings of confidence and loyalty.
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Overall, this mark conveys an appearance that is welcomed in the health and fitness space and invites the clients of Hubb fitness to become Loyal customers.