HYPE, Houston Young Professionals & Entrepreneurs, website

We are celebrating the one year anniversary of the HYPE — Houston Young Professionals and Entrepreneurs — website launch.

As a program created under the umbrella of the Greater Houston Partnership, HYPE has the access and resources to provide high-caliber speakers, engaging events and a networking environment that is both socially and professionally stimulating.

Poetic was brought in to identify a user-centered solution that addresses the needs of both HYPE members and HYPE sponsors, while also achieving the overall stakeholder goal of increasing HYPE’s influence.

Using a combination of user interviews and market research, our team was able to better understand the needs of both the HYPE member and sponsor audience. We worked closely with the HYPE stakeholders to create a beautiful responsive website with a comprehensive Drupal backend.

My role:
Brand expansion
UI/UX design
Front End Development

Special thanks to Lead Designer @Shatha Hussein for reviewing my work, helping me work through design problems, & letting me think out loud