Corporate Identity for IPM LLP

Hello guys,

Here’s another project we’ve made at @Studio Echt. My part was designing the logo, and most of the visual identity was done by @Maroš Ľuba.

You can see all the details here -> https://studioecht.com/en/work/ipm-llp

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IPM connects inspirational stories, personalities, and companies from the “Danube Valley” region with capital and experience from everywhere, ranging from the US to Asian countries. They invest, educate, and help to move the region forward. From the original assignment of remaking one presentation, we moved to a comprehensive change of the visual identity. The blue color was retained as a reference to the previous logo. The new symbol and confident typography express a connection between the world of banking and investing with the world of start-ups and innovations. At the same time, they also express the connection of Europe with America and Asia, and the connection of experience with the energy of start-up owners and innovators.