Roosters Brewing Co.

Part of the logo system we created for Roosters Brewing rebrand, reflecting their beer, their town, and their history. Bold, hand-drawn type provides the foundation for the visual brand and anchors it to their historic Ogden, Utah taproom. Vibrant colors emphasize the new, modern energy of the rebrand, and the updated rooster mascot injects the playfulness of a brand that doesn’t take itself too seriously.