Ivy Experience Site Redesign

Ivy Experience challenged us with the task of rebranding them in a way that creates separation from their competition which often conveys heavy on the technical side of standardized exams and application rigidness. With much care being given to the visual identity, Ivy’s new storytelling is clear, refreshingly real, caring, humanized and captures Ivy’s devotion to the success of its students. Messaging centers around empowerment, accessibility, and academic excellence. The overall experience of the website mirrors Ivy’s modern and easy-to-understand approach to higher education. Implementing clear interactions with clean design elements, we gave it “the old college try” and created a website that speaks directly to Ivy’s audience, that converts and continues to grow their business.

full case - https://www.practicecreative.com/work/ivy-experience/