Badgley Mischka Brand Strategy & Developement

The challenge for us was to define the existing brand voice. To do so, we developed a discovery findings report to complete a Situational Analysis that exposed key insights from stakeholder interviews, current industry trends, a communications audit, and customer feedback. These findings were used to build the brand story, vision & mission statements, and opportunities for the brand to consider. Badgley Mischka used the report as an opportunity to align on the current state of the brand and clearly move forward into the future.

Additionally, we developed the 30th anniversary mark that Badgley Mischka used across all communications related to the milestone, including New York Fashion Week materials, social media, and the website.

We’re extremely proud of the incredibly talented team that continues pushing the boundaries while staying true to the core essence of the brand.

Onward.