Awake Cafe Logo

This logo design got nixed in the first round for a fast-casual, Southern Indian Cafe coming to Austin, TX. We ended up carrying some of these elements over into the final (hooray!). Overall, we wanted to resemble a hand-crafted feel so everything's got a bit of that roughen on it. The elements of the logo represent the concept of Southern Indian cuisine, coffee, spices, as well as the vibe and feel we wanted the logo to embody.