Card Sorting: Aligning with Users' Mental Models

Customers shouldn’t need insider knowledge to find what they’re looking for on an app or website. By aligning with users' mental models, better information architecture can be achieved on any digital product.

Design Blog Editor Micah Bowers shows how card sorting allows designers to create intuitive user experiences by organizing content the way customers do in their minds.

https://www.toptal.com/designers/ia/card-sorting?x=d

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