PCIM Logo Typography

First proposal for PCIM branding (not used).

PCIM is a Lisbon based company that focus its activities on providing services of advertising, communication and public relations.

For this first proposal, I wanted to translate the company's name into one of their strongest visual assets. As PCIM is a company historically related to racing, it was my goal to create a sharp and bold typographic work to reflect the company's heritage.

As you will see in my next posts, the final result for PCIM branding is very different from this initial proposal. After some discussions with the client, they have decided to have a more conventional approach to the company's visual identity, where their historical heritage connected to racing should not be considered.