Branding - Center of Art (Universidad Nacional de La Plata)

Contrary to what happens with a space full of strong symbology -where Center of Art works, the brand tries to resignify it from the contradiction. A dark and intricate space gives a simple and "light" brand. A brutalist building with the detail of its materials with a naked eye gives a clean brand.
On the other hand, the choice of a monochromatic palette gives the strongest feature of the branding proposal: the subordination to artworks, whatever their style. The branding features must be silent and move to the background. This concept guides the proposal of signage and the development of merchandising as well.

Full project: http://bit.ly/2FO4Tsk