Branding for a boutique for a boutique hotel

By eliminating unnecessary details, changing colour scheme, and using a classic typestyle, Puddicombe House graphic and verbal identity was transformed. New brand identity has been applied across various print and web assets including menus, wedding packages, chef's uniforms, main bar's mirror, etc. Each elements of the logo was created according to the golden ratio. I created a series of custom illustrations to emphasize the historical feel.