Jet Life Branding ID

This wordmark was part of a branding identity for the JetLife Customs brand.
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My client was in the startup phase and wanted to create a visual brand that attracted the sneaker heads and could feel at home in the sneaker community.
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They knew that if they wanted to gain loyalty from their community they would need a look and brand feel that everyone could identify with.
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My job was to make their visual branding relate to their audience and represent the brand in its truest form from the logo mark to the box and packaging.
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Creating unique and stylized script type gave the mark the balanced feel that is associated with a new pair of shoes.
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This branding project is supported by a secondary pictorial mark of a shoe that doubles as a Jet.
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It’s my job to connect your audience and brand in a natural way that creates a loyal relationship.