Handshake #1
Burning the midnight/weekend oil lately while helping my buds rebrand their coffee roasting company. Four years ago I did their original logo while working with my man @Jesse Korzan; it was my first "real" branding gig that saw the light of day. Since that time, their business has been killing it, and I feel my skills have also improved, so I have been patiently waiting on them to ask for a "brand update". The handshake symbol is something all their current customers have come to know and love, so the first order of business is re-working the handshake to a symbol that can scale correctly. The current logo is busy, so I am aiming to create a symbol with new shapes that hold consistency at all sizes. The current logo is in the attachment if you're curious about what I am aiming to improve.