CDS Branding ID

This is the CDS lettermark and branding identity project that was created during a rebrand for @championdetailservice This mark was crafted with care from its origin to be appropriate and easily identifiable in the high-end mobile detailing industry.
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The initial problem was that the old branding that was being used wasn’t parallel with their current values and didn’t convey the level of quality that their services provide from a visual branding standpoint and through their marketing materials.
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The old branding just wasn’t working any longer to attract the ideal clients the business was trying to win.
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The proposed solution was to create an updated branding identity that would be cohesive across all of their social platforms and marketing materials to create brand awareness and a more professional and trustworthy look.
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The Three Keywords that were used to help create a visual association for the brand in it’s early stages were Reliable, Quality, and Clean.
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We used a golden buttercup color as the main brand color in the system that was created. This color solution was chosen because it conveys determination, attraction, and success which are all qualities that the ideal customer is drawn too. The brightness of the color makes it easy to identify and differentiate from the competition in the Phoenix area.
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Once the logo solution was selected, we went more in depth to create marketing materials and other collateral that would help to increase awareness and appeal to the ideal clients.
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Shortly after the rebrand, Tim Champion, Owner of Champion Detail Service left us this review-
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“FocalFuse guided us through the creative process with ease. The results increased awareness and boosted our sales in no time!”