MELETIOU Brand identity

Check the full project on the link below:
https://www.behance.net/gallery/74856825/Brand-concept-for-MELETIOU

Brand identity for Greek jewellery company MELETIOU, inspired by the circularity of rings, bracelets and necklaces, along with black and gold hinting at elegance and precious finishes.

The minimal, sans-serif typeface reflects a modern and clean product design, while the digital logo animation resembles a clock in infinite loop, alluding to a timeless brand.

The logo extends its branding function in the marketing campaign to become a creative element, perfectly melting into graphics and visuals for subtle yet distinctive identity.