Noria Wines

Noria Wines makes outstanding fine wines crafted from the best California grapes and modeled after traditional Japanese sakes. After finding success selling wine to brokers and restaurants in Japan and America the business needed to focus on a new direct to consumer model. After extensive customer research and a brand sprint workshop, I designed these new bottle labels to reflect a lighter, cleaner and more modern feel while incorporating legacy iconography and the winemaker's motto to "celebrate the colors of life".