Don't Settle for Small

As a keynote at Fleurix, one of our CapTech Creative Directors, Bree Basham asked me if I would contribute some artistic ideas for her presentation. Working on various hand lettered quotes to scatter throughout the deck to engage the audience, I wanted the lettering to be strong, yet slightly femine, since "women in tech" was the target audience for the conference. This quote, chosen by Bree, inspired the #dontsettleforsmall hashtag used throughout her presentation for social media posts shared by those in the audience.