Iowa Coalition for Collective Change Logo

Logo design for the Iowa Coalition for Collective Change, created at Juicebox Interactive in Des Moines, Iowa.

Iowa Coalition for Collective Change provides organizational training, research and legislative advocacy for victim services in marginalized communities. The organization identifies the needs of these communities and works to increase anti-violence prevention and victim assistance.

We discovered that a logo in the shape of a butterfly was a great fit for Iowa Coalition for Collective Change as a symbol of transformation and resilience. Each main quadrant carries significant meaning. Purple represents domestic violence awareness, teal represents sexual assault awareness, orange is a symbol of energy and blue is a symbol of hope. The space between the butterfly’s wings creates a perfect white arrow, indicating upward movement and progress.

Learn more about this project:
https://juiceboxinteractive.com/project/iowa-coalition-for-collective-change/