E-commerce Redesign

🔸 Redesign of BOX8 🔸

Executing e-commerce successfully isn't easy: 69% of users abandon their carts before checking out, according to Baymard Institute, a UK-based web usability research organization. That’s quite scary; what about the good news? Well, Baymard also found that many of the problems with e-commerce are solvable with changes to design.

Online competition is fiercer than ever—and when I wanted to create a website that outperforms industry benchmarks in a big way, it’s always been vital that I'm aware of how to utilize my design skills to keep users engaged. The more engaged users are, the more likely they are to turn into paying customers—people who will buy the products and services time and time again, remain loyal, and ultimately become ambassadors for the brand both on- and offline.

Throughout my learning, there has been many factors in designing great e-commerce experiences. I have always concerned about how to capture someone’s attention and present the existing services in an optimal way.