The Edit: Homepage UX and UI Design

After this text message-based vinyl record startup had been open for a few months, they realized they needed to create legitimacy in order to obtain more customers. After consulting, it was decided The Edit needed to create brand loyalty and legitimacy to expand their customer base with a four step process.

This design was part of step #2, which was to update their online presence (the existing website and personalization quiz) with brand assets and UX + UI design changes. This took their online presence from a dated, less functional, and out-of-the box template to a more usable, simplistic, and streamlined design that fit within their new brand identity.

To learn more about the project as a whole, visit https://crosshatchstudio.com/the-edit/