Plaza Family Dentistry Logo

Upscale dental practice branding for client in Kansas City.

Concept is an abstract skyline with the main shape, since they're right in the center of the Plaza in Kansas City and it's a big part of their identity. This was a rebrand of a practice that's 50 years old. Along with that we also wanted all the classic dentist stuff: clean, bright, cheery, soft, approachable. In other words, nothing sharp (needles), nothing red (blood), nothing yellow or brown (decaying teeth).

I am pleased with how this turned out after about 5 rounds of back and forth, mostly about colors. I've attached a dark alternate as well as the early sketching sheet, which was started before the name was even finalized (it was originally "Midtown KC Dental".

Website is here: https://plazafamilydentistry.com