CopperCup Coffee Co - Packaging Exploration

A few years back we had the chance to design the brand strategy, identity, interiors, and packaging suite for a new coffee/café company in Lancaster, Pennsylvania. Just stumbled upon the work and ... it holds up! :D

The idea for the packaging was to create a window into the heart of Lancaster's culture and scenery while establishing a graphic language for the three flagship coffee roasts. Four letter abbreviations were established as a key organizational element to allow people to find their roast/blend quickly.