FOINIX, Hotel Association of Southern Rethymno

Phoenix is a hotel owners' association. Uniting the hotels located on the Southern region of Rethymno, on the island of Crete. Phoenix, in Greek, is not only the name of the mythical bird but also the word describing palm trees. The logo presents a palm tree. The main tree body consists of small triangular shapes that bond to one another to create the palm tree and flourish at the top, symbolising the strength and the success of such a union.