mwb.studio — AIAIAI TMA-2 Discovery

See full case at https://www.mwb.studio/case/mwb-studio-tma-2-discovery and live site at https://aiaiai.dk/tma-2-discovery

AIAIAI makes this rad modular headphone system, TMA-2, that can be configured in about a million different ways — as cool as that is, it can also be a bit overwhelming, so they came up with the idea of a feature that would automatically configure the perfect headphone for a user, based on their Discover Weekly. Well, that idea turned into a whole experience full of fun data and abstract graphs — a pretty perfect example of meaningful and integrated marketing in my opinion. Go check it out!