Google Analytics – iOS App Redesign Case Study

I love Google Analytics. This is one of the best free tools out there, and it truly helps your business grow. The Google Analytics website is great, but the mobile app is starting to fall behind in terms of user experience, visual aesthetics, and functionality. In this in-depth case study, I explain the reasoning behind my design decisions and also suggest a couple of new features, that could improve the general app experience.

I've also built an InVision prototype Feel free to comment, share your thoughts and suggestions :)

Enjoy your week!