Co-opalooza - Logo, Branding, Illustration

In an effort to help co-ops from across the Pacific Northwest really synthesize their message and make it accessible to the public, I worked with a team to throw an all-ages celebration called, Co-opalooza. Co-ops are vital to our local communities because they give their customers ownership and control in how they operate and give back.

I was the creative director for the event — designing the logo and brand standards for all collateral, building the website, and planning/designing content for the advertising campaign which included print, digital, radio, and transit.

Much like the cooperative model it was designed to promote, Co-opalooza itself reached a wide and receptive audience. Washington State’s Governor even issued an official statement of support in the week leading up to Co-opalooza, lauding cooperatives for “their high standard of excellence and commitment to social responsibility.”

The event saw over 2,500 attendees who enjoyed free food samples from participating co-ops, children’s activities. discounted massages, coffee and beer tastings, and live music throughout the day from four local bands, Caspar Babypants, Recess Monkeys, Ravenna Woods and The Moondoggies.

Co-ops in attendance included Cabot Creamery, Group Health, PCC Natural Markets, Central Co-op, Equal Exchange, the National Cooperative Business Association, SMCU, Organic Valley, Northwest Cooperative Development Center, Pangaea Organica, REI, Olympia Food Co-op, PUNCH Gallery, Seattle Wholesale Growers, New Seattle Massage, North Seattle Community College Cooperative Preschools, Circle of Life Caregiver Cooperative, Tacoma Food Co-op, Bellingham Bay Builders, Green Cleaning Alliance, Web Collective, and the Flying Bike Cooperative Brewery.

Additional support for Co-opalooza came from Darigold, Honest Tea, Seattle Children’s Museum, and Seattle Met Magazine.