FC GOA • Branding

Project Link: Project Link: https://www.behance.net/gallery/55179677/FC-Goa-Brand-Identity-Stationery-Logo-Extension

About The Brand: FC Goa is an Indian professional football franchise based in Goa that competes in the Indian Super League. The club was launched in August, 2014.

Client Brief: To design the brand identity and communication language for the ISL team, FC Goa.

Ideation & Design: Our key objectives while desiging the logo were: - A strong identity that has recall value with the fans. - An identity that represents the history and heritage of Goa. - To resonate the core brand values: Strength, Boldness, Agility. Strength, Resilience

Keeping in mind how passionate Goans are about the city, we decided to infuse the spirit of Goa through its core values - Fun, Football, Flavour, Friendship and a Goan icon that would represent Strength and Stability. The logo was thus created with the face of the Gaur - the state animal representing strength, power, attack and defence. The colour pallette included orange and blue that represented the combination of the Sun and the Goan Coastline.

Below are the design created for the client.

Project Link: Project Link: https://www.behance.net/gallery/55179677/FC-Goa-Brand-Identity-Stationery-Logo-Extension