Mixpanel Data Science

Over the past few months, we've been overhauling our brand strategy, site experience, and illustration aesthetic. Here's one of the first pages we launch this past week.

We worked with the talented team over at Gunner to help us with creating a new visual aesthetic and concept through all of our feature pages. The feature illustrations are conceptual in nature because they are all tied to how our product works and uses data.

The idea behind this particular hero illustration is about surfacing the "why" user's are taking the actions they make when using your product or website.

More to come in the next few weeks.