Spring/Summer Product Guidebook

We started with a collection of PowerPoint presentations from our merchandising team - all in different formats and layouts. I created an arrangement that standardized the four categories (men, women, kids, and accessories) into two booklets that could be distributed to every U.S. store. We incorporated classic Lacoste imagery with the latest lookbook, technical flats, product photos, and original infographics to create high-quality manuals that both described best ways to sell each new product and promoted the aesthetic of Lacoste's then-creative director, Felipe Oliveira Baptista.