Minfo User Research Exercise

Minfo Strategy

‘Minfo changes the way we interact with messages and ads ... from all sources via all media.'
www.minfo.com

In 2019 we shouldn’t have to remember a phone number, URL or even do a search when something piques our interest.

Functions
- Picks up embedded soundwaves in media (e.g. television or online) and
provides information to the user on products
- Allows users to purchase ‘fetched’ products within the app
- Allows people to play their own indecipherable signal to other users devices
in order to share information or files
- Can work in conjunction with a Linkedin profile in order to stream contact
information
- Has plans to expand work in a variety of media and have its own
stable cryptocurrency, built on blockchain technology (though not part of initial launch)