Carlson Group - Brand Identity

Brand Identity for Carlson Group. A development company based in Tulsa, Oklahoma.

The client had 3 concept ideas: • Sisyphus pushing the boulder uphill. • Atlas and the celestial sphere. • The Lemniscate (infinity symbol).

All representing the same thing, but through its own element. So we worked to combine all three of them, while still sticking to a minimalist visual concept.