Like a Virgin – olive oil packaging

Winner of FreshFuture Carbon Award: https://19.freshfuture.site/portfolio/like-a-virgin

The bespoke packaging goes with its story. They need each other to represent the concept behind the project.

The design plays with the duality of meanings depicted by writing and symbol, which represent together both concepts of female power and tradition, which are related to the olive oil.

"Italian countryside, 1973. The Felli sisters decide to pursue their passion. Despite all the difficulties involved with running a female business at that time, they manage to successfully start the production of their own olive oil. Since then, their daughters and more skilled women like them joined the business, keeping the team 100% female. Like a Virgin is the oil that enhances the Italian tradition and the female power. For strong, fiery women. As it is."