Start With Why

Strong brands that build loyalty over time, tell the world 'why' they do it, as opposed to what or how they do it. It seems, 'why' is the best way you could make somebody else relate to your ideas than saying , 'here's a cool product with the latest tech'. It also seems thats why people would buy anything that apple makes, but nobody would buy if Dell tries to make a watch tomorrow. Google @simonsinek.