OSO Logo

Legacy Project (2016): OSO is a production company based in Los Angeles, CA. Oso, meaning “bear” in Spanish, was the name decided by co-founder, TV and music veteran, Dub Cornett. Reflecting the symmetry of the name, the logo incorporates the meaning in a literal and minimal way. The design was based on some preliminary sketches of O’s overlapping. This served as the bases for the outlines of the bear's head before detailing was added to the illustration. A limited brand guide was created to pair with the logo containing a color palette, logo usage, and mock-ups.