The Mersey Tales Brand guidelines

The Mersey Tales is a collection of children’s books to share education about the Liverpool city region.

The inspiration behind the books is to share encouragement, personal development, confidence and attract tourism, and to share education about Liverpool city region, not just for locals but for a wider global audience especially since Liverpool has a worldwide reputation through its music, heritage sites, universities and
football clubs.

The Mersey Tales logo portrays the Mersey river and the Liverpool buildings - the top landmarks in the city. Two leafs represent the nature that is Liverpool well known for - 80% blue/green space, more than any other city.

It has bright and friendly colours that project a positive emotional message. A logo has round and soft edges, which demonstrates a positive and cheerful feeling.