Sampan | Rebranding

Sampan is a renowned chain of restaurants in one of the leading metropolis in India and also has its presence in U.A.E. It is known for its Indian Cuisine and a welcoming hospitality. After having had a glorious history of about 40+ years in the local market, now Sampan aims to become a leading chain of restaurants for the foodies across the globe.

The new identity is inspired from the basmati rice grains placed in a shape of a sampan boat. Check the attachment with the shot for the applications and visual language.

Also you can check out other branding related shots in the project.