Russo's Logo

I developed the new logo for a local store that has been in business since 1905 a couple of years back. I thought I'd share a pretty successful project with the rest of the Dribbble Community. I created the art direction to be telling of its age and tradition, and still bring in a modern, clean look. I'm keeping it classy with muted color and simple for print. The character is based off a photo of the founder of the company.