Ordway Logo Concept (1)

First Version of the Ordway Labs logo. The challenges for this project were to create a logo, icon and and visual identity that highlights with Ordway’s product orange and also to create a dynamic aesthetic that fits easily with the billing platform’s charts and capabilities.

The client liked the idea of using negative space to define the logo font and icon and requested that the "O" be utilized in the icon.

Read the full case study here: https://www.behance.net/gallery/75586251/Ordway-Labs-Logo

About the Client: Ordway’s powerful, enterprise-quality billing and revenue automation platform software is a better way to bill, collect, and grow company’s revenues.Billing and revenue details are Ordway’s singular focus, so clients can focus their resources on scaling their companies.