REI Adventure Redesign

Overall redesign of the landing page for the REI Adventure page. Just a simple mock up of what I feel would generate more traffic to adjacent parts of the website such as necessary gear. Adjacency is a huge part of sales in the retail world and no reason why it cannot be integrated on the website pages that blend two positions. While searching for your trip, purposeful gear is also seamlessly shown with the images to showcase what one may need and transition to further sales.