Supaksha Early Learning School | Branding

Supaksha meaning “with beautiful wings”, is an early learning habitat for children. Like a butterfly – each so different in size, design and color yet symbolizing a beauty so unique to them – every child is unique. Conceptualised on the same fact, Supaksha strives to celebrate the individuality of a child by giving him or her the wings of freedom – freedom to discover, choose, explore, express, experiment and create.

Supaksha’s logo mnemonic, constructed purely out of circles, connotes love, care and freedom. The soft petal like folds set the butterfly’s wings in motion. The outline of these wings exhibit a slight ‘S’ shape, from the brand’s initial.

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