Platora - Logo Concepts

Recently got contacted to develop the Logo for a Financial Company, Platora. Their speciality is exchange rates in the financial market 📈

Out of the many sketches, these three concepts where the ones which stood out the most.

The first represents investing, more specifically, a coin being inserted inside a gap, this forms the letter P.

The second is a P inspired by a golden spiral, no direct association with finances.

The third is a P with an upwards graph on it's negative space, representing growth.

Would love to know which one do you prefer and why 🤙

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