National ARMY Campaign

Direct Contributions: Website, HTML emails and eNewsletter. Work included strategic planning, concept, design, photo manipulation and copywriting.

Rational: Client had a short timeline to rollout an educational program to social workers and lawyers that benefited veterans returning from war. Developed an emotional campaign that used actual veterans. The campaign focused on a close crop of their faces and a strong headline to capture the viewers attention. Design had to work within the U.S. Army’s brand guidelines.

Results: 40% Response Rate. (Typical average is 11%)